Marketing is the process of getting goods and services to the consumer. It can be divided into 3 major areas: marketing and development, advertising and public relations and sales. Interior designer need to learn to market and sale their services. They need to learn to communicate with their client base.
It’s an interior designer’s job to solve problem that their clients can not or does not want to solve alone. To sell the services the designer must somehow show the client they can do this. Interior designer must be business people who understand their business.
The business practice of marketing is an effective tool for controlling short term and long term development. The first and most important part of marketing is to establish your company overall role and to define the business strength and abilities. You can then identify which strategies so that you can achieve your objective.
The most costly mistake a business owner can make is to place their emphasis on existing clients and overlook new client. Finally, for market development to be effective, it should be highly systematical and a structural process, with an exact schedule and review of each client’s interactions - from the first contact to the final payment.
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