Co-Branding
Speaking of computer processors, the Intel brand at this time is the most famous. But, the brand was originally relatively 'low profile'. Yes, definitely a new processor name can be seen if the computer casing is opened. However, awareness of the Importance of having the image strategies, in 1991 Intel steps jockey. They work together and offer incentives to the company's 200 major computer manufacturers to install the logo 'Intel inside' the computer made them. The result, in 1997 alone, they already control 90% of the PC processor market! Now, although some brands can produce processors with equivalent quality even better processor from Intel, Intel remains the brand name of the processor inherent in most consumers minds.
In marketing terms, this strategy is called co-branding, which are very suitable for the product in the form of raw materials. Branding does not always require us to be very competitive. Sometimes branding also requires cooperation. The church first began to also have their own self-branding. It's branding as a preacher like Paul, have a brand as the custodian of the church as deacon, etc. .. But, Paul stressed that the cooperation should also be to Complement, not to oppress. For those who are the front line in the gospel, Paul ethics have a very good: for he was still able to work, he does not want to another church Burden (2 test. 3:8). Paul probably does not want people consider the Christian church only group of people who served the people because they already serve the Lord.
In the co-branding, we must also remember this. Make sure the product we have the quality or value of the product for which we become partners. Instead, it is also observed that if the other products that will also give added value for your brand? Note also that the image of what will be attached to the brand of your product due to this co-branding. Finally, consider also how long will this cooperation take place. Permanently or temporarily? It is important, not to co-branding is a murderer you brand your partner or your brand.
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