Brand Innovation

Brand Innovation

Innovation of a brand is absolutely necessary, if you do not want to brand the look of old, outdated, and are not adaptive to changes. No change means death. However, the innovation that we do with the brand has to be careful. Do not our intention to make these innovations would be suicidal action. What we need to make innovations in alert brand?

1. Do not ignore the local culture

Chrysler reach success with the car on the Nova brand. However, the sale of Chrysler in Mexico Nova failed total. Know it? Meaning "Nova" in the country of Mexico is not the way! Some time ago, Audi launching "White Power", a white car color sporty elegant. Although claimed as one of the best cars, the presence of White Power Audi reap criticism, criticism, rejection, and there here because the name "White Power" issues considered by the skin color. That's why the products or services that we offer do not conflict up with the local culture, rather we have to adjust to the cultural.

2. Review and analysis of the market.

During the Vietnam war, American soldiers, known as one of the best in the world war should devour defeat. Not because the United States less weapons, because GERILYAWAN Vietnam only use traditional weapons and is. Defeat the United States because they do not recognize battlefield in Vietnam. The war has the same principle, we should be able to learn and analyze the market, then we find the best strategy to build our brand. That is a basic market analysis before we start the beginning of the business. How do I place? How do habits of the local? What strategies can be received by the market? Remember, a lot of business because of fading before developing a calculation and does not take into account the needs of the market.

3. Be careful when making a re-branding

So that the brand or brands we do not look old or worn-out, then we try to re-branding or a change in form, content, position statement, logo, label, etc.. Re-branding the impression we create a brand up to date, following the development, and so fresh. But if not careful can be re-branding action suicide.
For example, we can not make changes to product packaging or labels in total. Instead the changes should be done little by little. If not, meaning we appear to make even a modern consumer confusion, not even a little from those who think we are brand new products. There are brands that still use syrup label is very classic and modern (first time). Nevertheless, Classical label is still maintained until now. Not because they can not appear modern, but because they see the label is thus a classic characteristic of itself. Basically, do re-branding may-may, but we need to do so in wisdom.

4. Make the brand can be relied upon and trusted

There is one airline that made such a great marketing innovation to only within 2 years airlines have become one of the airlines that are in demand. But, because the innovation does not offset the quality, safety is really adequate, and that responsibility when there are less cases, the result is not the age of airlines survive long. We often come across many companies that sell their products with great, but unfortunately they ignore the after sales service. As a result, so give people more to buy from the company. So not only build brand matter how we develop it to the outside, but we also developed to complement the in which the brand can become a reliable and trustworthy. Only in this way we are building a brand does not become a boomerang for ourselves in the future.