Coffee
has actually been grown and cultivated in Thailand for hundreds of years, but
the industry began to change in the 1960s. The reason for this is that Thailand
was reported to import eight times more coffee than it was actually exporting.
Thailand produces both Robusta and Arabica coffee beans, but 99% of the beans
that are produced in Thailand are Robusta. Another popular coffee trend in
Thailand is bottled coffee, which values at more than 4% of recent instant
coffee sales in Thailand. As far as the Thai coffee culture goes, it has been
slowly growing since 2006.Within many Thai coffee shops, you will be able to
find iced Thai coffee, normally served in a paper cup. This is also something
that you can find sold by vendors on the street, and it normally will be
strongly brewed with sweet condensed milk. This is a beverage easy to take with
you on the go, and if you visit Thailand, it is a staple of the culture.
Coffee produce in Thailand
One
interesting thing to keep in mind about coffee on the rise in Thailand is that
Asian cultures are normally associated with tea drinking over the centuries.
Since coffee is becoming popular internationally, there are also many new
coffee shops popping up, including Starbucks, all over the globe. This is
something directly affecting Asian cultures, especially with the global brand
of Starbucks at hand. Many Asians prefer coffee from these commercial chains
versus local vendors, especially a newer commodity. Many people feel that the
rise of the coffee culture in Thailand came from 23coffee habits being brought
back from travels to Europe or America. This also brought new job opportunities
to these countries with coffee cultivation and coffee franchises opening.
A
few years ago Thailand saw an explosion in coffee consumption; as a result
world-class coffee is available almost on every corner in Thailand’s larger
cities and chief tourist destinations. Obviously, the world’s big players are
now here, but a number of local coffee shop chains have also emerged. Coffee is
a significant cash crop for both producing- and consuming-countries. Thailand
is the third largest producer in Asia (after Vietnam and Indonesia). Major
production is Robusta coffee, of which are produced annually in the South. Sixty
percent of the Robusta coffee is exported and the rest is mostly used in
domestic production of instant (soluble) coffee. Arabica coffee is produced in
the cooler highland areas of the Northern part. It is totally used in roasted
and ground coffee for domestic market. Thailand is a coffee nation, ranked
fourth (after Vietnam, Indonesia and India) in Asia in annual raw coffee
production.
Most
of the coffee that you will find in Thailand is brewed, and the
only"instant" coffee is normally sold cold in cans. Thai coffee is
something delicious thatyou can easily make within your own home, and it is
signified by the addition of sweetcream and spices. Again, it is normally
served iced, and it can be mixed with groundcardamom, sweet condensed
milk, and even sugar. Try this dark and sweet coffee that istraditional to
Thailand, and see for yourself if you like it!
There
are 3 types of coffee products in Thailand Market:
- Instant Coffee is produced for an easy way to make coffee cup at home that it is the most consumption because it is very convenience and save.
- Instant Coffee Canned is Business which produced in can or bottle features. It is the most convenience and the customers concern in prices more quality.
- Beans & Ground / Filter & Sachet business is very popular nowadays. The consumer is the middle class and high class that there are 20% of populations of Thailand.
Almost
of consumers are people who have knowledge about quality and taste of coffees.
For premium coffee consumers, the fresh coffee is very popular because they
concern in quality, taste of ground coffee and convenience and comfortable
outlet. One of the most popular ways to enjoy coffee in Thailand is cold or
iced. Another popular signature of coffee in Thailand is that it is made with
chicory, cardamom, or even condensed milk. Coffee is brewed in Thailand in a
tall pot with a coffee sock or coffee filter. You can also use the same method
with a teapot, Turkish coffee maker, or French Press. The bottom line is that
the coffee should result in a rich and flavorful brew that mixes well with
sweet condensed milk.
3 Comments
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