Coffee
growth rates remained strong in Thailand during 2011. Marketing and advertising
as well as product development in line with health and wellness trends has
stimulated growth within the area in recent years. Instant standard coffee is
leading growth due to rising demand for products with functional benefits such
as weight loss properties. Manufacturers are not only looking to attract
current coffee drinkers but are also looking to expand and attract non coffee
drinking consumers.
Future trend
(Boncafe Thailand Ltd
report)Thailand has great potential to strengthen its position on the
world coffee map. Experiments at various research in northern and southern
Thailand have proven that various types of top-quality Arabica and Robusta
bean. Can be successfully cultivated with properly care and management. In its
1993 report of the world coffee market, the Rabobank of the Netherlands,
specialized in agricultural finance, writes: “southeast Asia, and more
specifically Vietnam and Thailand, have good opportunities as coffee producing
countries because of the low production costs.
According to the coffee market demand in Thailand and
future trend of coffee, both of them can
provide great opportunities and chances
for our coffee launch project which is admire fresh, nature, leisure, less
harmful to be successful.
2 Comments
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